Motivated by a mission.I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.